Adzooma reviews – Like all of you, I was tired of moving from tabs to tabs to control digital ads. This was very time-consuming and make my laptop run slowly. Then I found a DSP software that can help online advertisers handle from Google Ads to Facebook Ads in one-screen account management only. The software is Adzooma. Read my Adzooma reviews and discover 4 important reasons why you, any SMEs, or big companies should choose it immediately.
What is Adzooma?
Adzooma is an intelligent AI-driven platform that is designed to help you manage, optimize, and automate your digital advertising. By checking over 240 metrics across Google, Facebook, and Microsoft campaigns, you can improve your online ads campaigns with just a few clicks.
With functions and costs that are suitable for small and medium enterprises (SMEs) to large enterprises. Adzooma software is highly appreciated by both users and experts in the field of Advertiser Campaign Management Software.
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4 reasons make you want to give Adzooma a try
Reduce wasted spend by adopting best practices
Adzooma identifies campaigns with lower-than-average CTR or ROI, giving you the opportunity to replace them. This will prevent this ongoing campaign from eating up your budget and give other campaigns a chance to deliver better results.
Save time by automating tedious tasks
Adzooma allows you to set up automating tedious tasks. It’s easy to set up automation rules and you can be sure that your account is automatically verified 24/7. You will definitely save a lot of time without having to check and update your account every day.
Some unwanted issues may occur due to low click-through rates, a bunch of clicks or budget costs, low conversion campaigns, and more. Whatever you need, just set the rule, tell Adzooma what action you want to take, and put it into action.
Improve performance through personalized optimizations
Because the chances available to you are refreshed every 24 hours, Adzooma makes it simple to maintain optimization. If a previously visible opportunity is no longer your greatest option, it will be concealed from you. It’s not like other pieces of software that become unusable after a few uses: Adzooma gives you the impression that they are here to support you now and in the future.
Prioritize important data with white-label, one-click reports
Adzooma’s reporting features a lot of metrics when it comes to PPC reporting. You get access to six pre-made reports and you can generate these reports with one click. Besides, you can create your own custom white-label reports to send to your clients. Yes, with Adzooma you can create and customize your own reports in minutes. It’s easy to do and it updates automatically whenever you need it.
Read more in the Adzooma Reviews of outstanding features and guidelines on how to use it.
What I don’t like about Adzooma
Nothing is perfect, of course. Adzooma’s major issue is with its Facebook product.
I typically run ads on Google, but the optimization suggestions on Facebook are far less frequent than they are on Google and Microsoft. So if you’re expecting the same experience with Facebook, you’re likely disappointed.
More opportunities and Facebook functionality, in general, would be a great addition and an almost unbelievable product – especially since it would be free.
To sum up these Adzooma reviews
Adzooma software provides a business and management solution. It’s easy to see why a complete campaign builder integration, API integration, and client management tools with white-label reporting would be ideal for larger businesses.
If you are running an online business that spends a lot on PPC each month and has a lot of account managers, the Adzooma office offer might suit your needs. You get additional features like Adzooma Teams, which means you can add up to 10 individual users to an account.
Adzooma review on management feature
When you start advertising online, you usually use Facebook, Google, and Bing at the same time. This creates 3 different dashboards for creating ads and checking results. Sometimes, the multiple tasks make you so confused and make management more complicated. With Adzooma, you can imagine managing everything in one place.
Adzooma management feature gives you the data and tools you need to manage all your ads campaigns from a single screen.
You will be able to:
- Save your time
- Edit and publish changes for ads campaigns in bulk
- Create an entire campaign from scratch
- Monitor your performance
You can create entire Google and Microsoft campaigns, or easily add ad groups, keywords, and ads to existing campaigns with the Adzoomas Campaign Builder. It no longer means logging into Google, Microsoft, or Facebook and spending hours trying to navigate through their software.
As an ads manager, you can track how your campaigns have performed over time and the impact you’ve made. You can see key metrics for your impressions, clicks, conversions, and cost, performance graphs that visually track your results and compare them to previous time periods.
Opportunity feature with Adzooma assistant
Opportunity is at the heart of Adzooma. They are personalized recommendations for your campaigns, made possible by monitoring and analyzing your account. Click “Opportunities” on the platform to see all suggested opportunities and decide which ones to run. Just one click to register. Opportunities are shown to you based on your account and data. Some examples you can get are:
EFFICIENT ADVERTISING REPLACEMENT
Adzooma identifies campaigns with lower-than-average CTR or ROI, giving you the opportunity to replace them. This will prevent this ongoing campaign from eating up your budget and give other campaigns a chance to deliver better results.
ADD NEW KEYWORDS
It researches the best-performing keywords of the last 30 days in relation to your targeted keywords. Besides, it also identifies new keywords that lead to increased clicks. For example, if you bid on the keyword “smartphone”, they might suggest “folding smartphone” if it improves performance.
PAUSE THE KEYWORDS THAT DON’T CONVERT
If there are keywords in your campaign that are getting clicks, but that aren’t causing customer conversions, you can stop them. This way, you can focus your budget on keywords that are converting.
ON ADVERTISING SCHEDULE
If your campaigns are running from day to night, you may have the opportunity to limit this to the times when your customers are most likely to search. You’ll be able to choose exactly when you want your ad to appear
Adzooma review on the Automation feature
It’s easy to set up automation rules knowing that your account can be automatically verified 24/7. You will definitely save a lot of time without having to check and update your account every day.
This feature is operated by a simple rule-based system. If an event occurs, it will perform a certain action based on your rules.
These events can be due to low click-through rates, a bunch of clicks or budget costs, low conversion campaigns, and more. Whatever you need, just set the rule, tell Adzooma what action you want to take, and put it into action.
In addition, you can customize these rules. Use these templates as a starting point and edit them to fit your needs.
Choose from one of the templates, such as:
- Pause Non-Converting Keywords: You can bid the highest on keywords that don’t convert.
- Low CTR Ad Groups: You can set your minimum CTR rate and get notified when a running campaign reaches it.
- Low Campaign Conversion Rate: When your conversion rate is low but your spending is high, you can protect your ROI by turning off the campaign.
- Pause Underperforming Ads: Prevent money from being wasted on ads that receive clicks without conversions.
- Spend Below Campaign Budget: Get notified when your spending is below your preset amount.
- Improve Poor-Performing Keywords: Get notified when a keyword has a low-quality score and CTR.
Adzooma review on the report feature
Adzooma’s reporting features a lot of metrics when it comes to PPC reporting. You can choose to generate 6 different reports on a number of specific metrics, as below.
Performance report
The performance report is the most actionable and most useful PPC summary you’ll ever get. Analyze and break down every area of your account, from setup issues to type and keyword usage to individual ads and budgets. You’ll get an overall score out of 100 and a clear understanding of which areas you need attention.
Channel performance report
Get key data like total consumption, impressions generated, click-through rate, conversion rate and cost-per-acquisition (CPA) for each channel/page and compare them over time.
You can also discover where customers leave your website and improve the customer experience to the fullest.
Device report
Take a moment to see the results of your campaigns on desktop, mobile, and tablet. Check out important calculations, compare them side by side, and adjust your unit’s budget.
Report on the best and worst performers Instantly find the best and worst-performing campaigns and keywords in this report. Find out what works well with your customers and identify which campaigns need your attention.
Cross-channel report
Compare the performance of your accounts on different advertising platforms. Learn which platforms give you the best performance on specific campaigns and make strategic decisions at the platform level.
KPI trend report
Measure your campaigns against key metrics to track your overall campaign progress and performance.
With key metrics like spend, delivery rate, CTR, conversion rate, CPA (cost per conversion) and ROAS (ROI), you can directly measure success against your goals.
Adzooma Marketplace
Adzooma Marketplace is designed to connect digital organizations with potential search engine services. It is separate from the optimization platform, but since the platform has 50,000 registered users, thousands of digital marketers are constantly browsing the market.
This is where businesses and agencies come together to find their perfect partner, with experts in SEO, PR, Website Design, CRO, E-Commerce, PPC, and more.
The best thing about Adzooma is being able to use their advertising platform completely 100% free, with really no extra costs to worry about! Hope these Adzooma reviews help you feel more confident to choose its products and be successful in digital advertisements.
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